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Curly Girls Rejoice: Koils By Nature Expands Retail Presence
Line of Premium Hair Care Products Hits Target Shelves on January 28
ATLANTA (Jan. 22, 2018) — Koils By Nature, a hair and skincare brand that blends the essence of beauty with the purest of nature, will now be available at select Target stores beginning Jan. 28.
“The natural hair care industry is extremely competitive, so we’re proud that we’re able to continue growing our footprint,” said Chief Executive Officer Pamela Booker. “While we’re currently in 600 beauty supply stores and customers can buy online, we’re excited to offer another, convenient way for them to get the products they love at their local Target store.”
Booker, a U.S. Army veteran and former network engineer, founded Koils by Nature in 2009. Discouraged by the lack of affordable, all-natural products for her hair, she created her own mixtures. She has steadily grown the brand from her basement to a thriving manufacturing facility. The Koils by Nature brand includes an array of conditioners, cleansers, butters, oil treatments, styling gels, accessories and recently added a line of men’s grooming products.
“We’ve been very intentional about our growth and our assortment of products. Nature is in our name, because we carefully select ingredients you can actually find in nature. It’s not just a tagline,” added Booker. “We are a vegan certified and cruelty-free company.”
As the natural hair care industry continues to boom, and experience rapid change, Koils by Nature’s approach reflects the desires of its customers. According to a recent Nielsen report, the number of Black women “going natural” is increasing and 46 percent of them use natural or organic beauty products often. This milestone by Koils by Nature is a testament to the brand’s high quality products and loyal fans.
“I love these products,” swoons one YouTuber about her recent purchase. Her video is one of many raving about the line, pointing to Koils by Nature’s commitment to keeping customers satisfied. Now, millions more women will have access to the moisture-rich cleansers, conditioners and styling products inspired by nature.
Across the U.S., 49 Target Stores will carry some of Koils by Nature’s most popular products including:
Moisturizing Shealoe Leave-In Conditioner: This herbal-infused creamy conditioner and detangler smooths the cuticle and removes knots, snarls and tangles.
Refreshing Anti-Dandruff Tea Tree Mint Cleanser: Its effect is all in the name. This sulfate-free foaming cleanser soothes, purifies and stimulates, while removing dandruff.
Herbal Curl Defining Gel: Whether flaunting a two-strand twist or smooth edges, this nourishing, alcohol-free gel provides excellent hold and soft, lustrous definition.
Ultra-Moisturizing CocoAloe Deep Conditioner: For those who color and/or apply heat to their hair, this conditioner helps retain moisture, prevent breakage all while adding luster, body and manageability.